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7 Steps to Mobile App Success

7 Steps to Mobile App Success

Building a mobile app for your business is a smart investment.  While this takes a little time and money, mobile apps can help to grow your business exponentially; and once it starts you might be surprised how quickly it will expand.

So, if you are looking to build a mobile app for your company, here is a quick look at the steps you will need to take to create your own app.

STEP 1: Determine Your Objective

As with just about anything, if you want to succeed you have to set some goals and some guidelines. Know what you want: who is your audience? What do they want? What need are you serving?  How do you know you are making progress?  Just ask yourself some questions (and you can come up with more as you go).Image result for 7 Steps to Mobile App Success

STEP 2:  Research Your Market

And not just looking for the stuff that confirms what you think you know. Look for the cold-hard truth, especially if it goes against what you think or want.  Maybe you have set unrealistic or inappropriate goals or maybe you have a good idea and are just in the wrong industry or going about it the wrong way.  Look to understand the marketplace, your potential audience, and your potential competitors.

STEP 3: Assess Your Value Proposition

To know how you will earn money you need to know how valuable your product/service/company is in the current market.  You may not know this before you begin, but keep looking for this information (it will help you determine the path of your progress).

STEP 4: Choose A Business Model

And make sure it is the right one for your idea.  Sometimes that business model is one that does not earn money right away. In fact, approximately 90 percent of all mobile app revenue, today, comes from in-app purchases (so maybe you offer yours for free, too, with some pay options down the road).

STEP 5:  Establish Your Budget

Take the data from Steps 3 and 4 to figure out what you can spend on operations.  

STEP 6:  Assemble A Team

From the perspective of your objective, look at your budget and begin hiring the right people. After all, you can’t do it all yourself.

STEP 7: Operate Your Business/App

Marketing can be expensive but it is necessary; and, while your marketing draws you more visitors, make sure you are properly maintaining your app.

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