Repurposing content can be a great way to boost your traffic. If you have noticed that the traffic to your website has gone down over the past few months, it may be time to look into getting touch with a york PA SEO. You will be able to get sound advice on what you can do in order to remedy the situation. Through one, you will also be able to get the knowledge and resources that you otherwise would’ve had to spend years of time and effort to be able to experience yourself.
Below are 7 tips that you should keep in mind when you are trying to repurpose content.
- Convert the blocks of text into a presentation
Slideshare has become more and more popular throughout the years because of the convenience it can bring. Instead of having to stare at blocks of text, you can just flip through different slides to get the information that you need. If you have a post on your website that isn’t getting a lot of traffic, you should consider converting it into a Slideshare presentation.
- Turn videos into animated GIFs
By cutting up and turning them into animated GIFs, you will be able to increase the expected engagement. The trend right now is sharing animated GIFs with text that can give context as to what is happening in the image.
- Draw attention to the different things
People may have not noticed different parts of your content in the past and they may be shocked to see that there is more to the content that they saw then. By drawing attention to the different things through the usage of a high contrast color scheme, you can keep your audiences continuously engaged.
- Format your content for a different avenue
Longform articles aren’t exactly going to be popular on a platform like Facebook. Repurpose your content by changing the way that it is shared on different platforms with the help of York PA SEO.
- Target a new audience
Using the same information, you can target a new audience by devising a different strategy. There is a reason it was popular in the past. If that reason isn’t because of a trend, then there is no doubt that you can still get the post to become popular today.
- Take a different approach with an old blog post
Remember that popular blog post that you had? How’s it doing now? If it’s barely getting any engagement or views, if any, then you should consider taking an entirely different approach with its main topic. By taking a different approach, such as turning a numbered list into a long-form article, you can give your guests a new way to digest the information.
- Break apart a popular post
A popular post may have become a topic that’s been talked and written about by countless other entities. That would mean that there is little to no reason for people to go to your post just to get the information that they need. If you have already restructured it a number of times and you find that it is no longer becoming popular, then you can break it apart into a series of posts.
Tessa is a york PA SEO company that can help you implement effective strategies that will help your brand get noticed. Contact us today and let’s start give your business that much needed push.