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Evolution of MAM – Traditional to Digital


MAM or Media Asset Management is a single storehouse where we can store and control the video and multi-media files. The MAM solutions originated from digital asset management used in the television industry and are best suited for the broadcast industry. There is a huge demand for digital content nowadays which is met by using a media asset management systems provided by companies like Amagi. The media institutions, programme producers, sports federations and all other sectors aim at providing the best digital content to attract the audience. MAM helps in archiving large video, media files safely. It can also be accessed easily and is a reliable storage unit. Large media files can be difficult to manage, and it results in a cluttered environment due to more number of channels incorporated. MAM systems provide with the processing power and storage needed to combine the content from multiple chains. Thus, the content can be easily found, accessed, archived and even monetized. Let us see some benefits of using MAM:

Digital Preservation and Sharing

Digital Preservation becomes easy, and videos, audio, and images can be easily accessed online. You can also share them with the audience you intend to.

Monetize Your Media

You can link your credit card to your resources. The amount paid by the customers who access it gets directly credited to your account. You need to make your packages and set the amount and audience who can access it. Also, choose the intervals after which you will be paid.  

Searching Made Easy

The web interfaces are such designed which makes searching easier and faster. You can play, download and even edit the content online and store it back.

Decide Audience Accessing It

There are options which let you decide the public which can access your resource like private, public, friends, etc.

‘Content everywhere’ is the new concept which has evolved along with digital content. You can see your favorite shows and videos almost on any device like smartphones, smart TVs, PCs, tablets. Broadcasters have to overcome the shortcomings by incorporating multi-platform delivery, multi-site, multi-format to ensure the content works on different platforms and operating systems. Along with these even MAM has evolved. It manages content and other media related to the resources like subtitles, audio, images, other metadata, audio languages. Let us see how MAM has also evolved to provide better content.

No Unnecessary and Complex Items

Multiple wrappers. States of workflow and other unnecessary things make the work complex. Removing such processes make it easier to discover the media. The improved tools can be used to replace the complexity and give the structural view of the resource which makes it easy to be discovered, selected or validated. The metadata is enriched, and the content is delivered in an easily accessible format.

Scalable Modules

Evolution of MAM has presented new levels to the digital media and broadcasters. It has become scalable which makes the IT software part of the media very flexible. The media can be prepared, distributed and even transferred from one source to other easily. The number of viewers of content is increasing exponentially. To meet the huge demands cost-effectively, the world-class integrated MAM is designed.

High-Performance Search

Surfing and exploring websites have become so common and essential. The indexing tools have become more standardized in order to provide with advanced searching techniques. MAM has also collaborated with OTT, VOD and other services to provide with better working environment and coupling between third-parties.

GUI Controls

The MAM includes new, and compatible GUI controls for all operating systems and platforms like MAC or Windows, smartphones, and tablets. The HTML5-based GUI is incorporated recently to access tools that are frequently used. This makes managing and validating tasks easier. Depending on viewers preferences, they can customize the interface and configurations.  

We have discussed how MAM has evolved from traditional to digital phase and helped the broadcasters to remain in pace.




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