Just a few years ago, a website with a single design was all you needed to have a presence on the web. Then smartphones and tablets became popular and changed the digital landscape. Have you noticed when you use one of your mobile devices to go to specific sites, they won’t fit on your screen?
This is because those websites aren’t using responsive web design.
If you’re like most individuals who land on one of those sites with your smartphone, you probably find it difficult to navigate and quickly leave. Responsive design can solve that problem. It improves the way that your website looks on any screen.
Also, it also helps improve search engine rankings and the amount of time that a potential customer stays on your site. If you’re a business, this is crucial for completing a sale.
Investing in Responsive Web Design Makes Sense
In 2015, Google changed its search engine algorithm to factor in mobile presence as a signal for ranking a website. To be in alignment with Google’s change, a site had to be user-friendly when viewed on the smaller screens of tablets and smartphones. The active user experience on a mobile device should include the following:
– Content that fits the display of a device without any need for scrolling
– Adequate space between links and buttons so that they can be easily tapped
– A readable size for text, which doesn’t require zooming
– Reasonable page loading times
– The elimination of Flash!
Just look around, and you know that the use of smartphones has exploded since then. It’s projected that the number of mobile phone users will reach 5.7 billion by the year 2020. The benefits of utilizing this type of design far outweigh not incorporating it into your website. Integrating this type of plan into your site can take your business to new heights.
It’s Cost Effective
Creating and maintaining sites for non-mobile and mobile users doesn’t make sense. You can save money by incorporating both sites into one. By investing in a design that looks great on all types of devices, it keeps you from having to you avoid spending more money on two sites, and your visitors will be happy.
Improves User Experience
When a person is using a smartphone to visit your website, you want their user experience to be excellent. Over 60 percent of users on mobile devices have stated that they will immediately leave your site if they are having any problems.
When they do stay on your website, they may not make a purchase the first time. Many customers will often visit your site multiple times before deciding to make a purchase. In some cases, they’ll use their mobile device first to browse the internet quickly and later turn to their PC to do in-depth research.
Your site should be secure for users to navigate and find what they’re looking for when they are using any device. With a properly designed website, you can lead your visitors to specific areas. If you can provide valuable information and build trust, they’ll be happy to head to your sales page to make a purchase.
When everything is in proper resolution and the site loads fast, it makes your business look professional. This creates a favorable impression of your brand, builds trust and leads to sales.
Having this type of design also provides flexibility. Changes can be made quickly and easily. There’s no need to change the code for two separate websites. Having this flexibility is a timesaver. When text has to be added or changed, it only needs to be done on a single site.
Search Engine Optimisation Benefits
If you’re a business that’s trying to organically rank in the search engine results pages of significant search engines like Google or Bing, you know how important search engine optimization is for your marketing. It’s already been mentioned that Google ranks websites higher when they have this type of responsive design. That’s reason enough to have it implemented.
Having a responsive also design also makes it easier for you to manage hypertext links. With a single website, it reduces maintenance time and allows you to focus on just one link building strategy. If you’re actively using SEO campaigns, you know that they can take a while.
When you have a responsive site, your strategy is unified across all devices.
Easier to Manage
With just one website to manage, it’s easier to post blog articles, make changes with design or add images. If you’re active on social media, you only need to link to one site. Your focus won’t be split between a desktop and mobile site. Going responsive creates less stress when managing your business website.
What This Means for Your Business
In today’s world, you have to do all that you can to compete for eyeballs and clicks, and your business is going to benefit by increasing reach to consumers who are using all types of devices. In 2017, over 1.5 billion smartphones and 164 million tablets were sold worldwide. The users of those devices demand a great user experience if they’re going to stay around and browse your website. One of your goals is probably to increase customer reach. By creating a consistent experience on all types of devices, you’ll rank higher on search engines, thereby increasing your traffic. It should also help your retention and conversion rates, and of course, increase sales. And conversion rates.
Increase Your Reach To Mobile Audiences
Your business is going to benefit by increasing reach to consumers who are using all types of devices. In 2017, over 1.5 billion smartphones and 164 million tablets were sold worldwide. The users of those devices demand a great user experience if they’re going to stay around and browse your website. This is your chance to lead them to your sales page and provide them with a consistent user experience, which will help increase retention.
Consolidate Your Analytics and Tracking
Having a single site that’s responsive makes it much easier to track the journeys that your users take while on your website. When you are working on your conversion paths and funnels, you’ll be able to utilize a tool like Google Analytics.
This can show you where traffic is going on multiple devices. The tracking analytics are conveniently condensed into one report. This allows you to quickly analyze and monitor anyone who visits your website.
Compete Against Other Brands in Your Industry
You can bet that some of your competitors have already implemented the ability for their website to be easily navigated on multiple devices. If you want people to read your content or watch your videos, you’ll need them to stay on your site. This type of design keeps you in alignment with current trends and the demand for a rich mobile experience.
Embrace This for Your Website
By now, you can probably see why having this type of design is an important part of a comprehensive marketing strategy on the modern web. It should lead to higher amounts of traffic and an increase in lead generation and conversions, which will also boost your sales.
These are all great reasons why your brand should use responsive web design. You’ll receive some benefits and so will your users.