Search engine optimization is the process of increase the visitors on the websites. It is the one of the best technique in digital marketing. If you type any key word on any search engines like Yahoo, Google or Bing. They will direct to the lists of the websites. The listing depends on the ranking, numbers of the visitors, content of the websites and other factors.
Role of SEO in digital marketing- SEO plays an important role for webmasters to optimizing their websites for various search engines to rank high. SEO helps to website become more search engine friendly. Digital marketers come up with unique strategy to improve the quality of the website so that they attract more customers. It provides various solutions to the webmasters to achieve their objectives. SEO is an result-oriented tool also enhances the credibility and trust among the users. For online business SEO works as a wonder. It improves their chances to become more successful on digital platform by more customer visit, influences the sales and improves business on larger scale. It is cost effective in nature.SEO is a cost effective technique and cheaper than paid digital marketing. For an individual, it is not possible to keep updated always hence there are digital marketing companies in India. Also various marketers available but it is advised to contact best digital marketer in India who helps the webmasters or business person to upgrade with the latest techniques or strategies.
Tools which keep you updated about daily changes in SEO- It is always important to keep yourself updated about the changes occur in SEO. You can get all the relevant information on the top digital marketing blogs in India. Also below are the tools, which will provide daily update on regular basis-
- Webmasters YouTube Channel- This kind of YouTube channels generally answers all the questions from marketers and developers. They keep you updated regarding many changes, which is taking place. You can subscribe their channel for latest update.
- Search Engine Journal- In this you have get the top stories of the digital marketing and what is the trend. There are email newsletters, which provide complete information about SEO and about their changes on regular basis.
- SEO patents- SEO patent is done by most of the search engines. They help and analysis how to make effective and best user experience. By this, websites can come up with more effective way to become top on search engine.
- Algorithm update- Many webmasters provides the day today information via algorithm. It keeps the proper record of all the changes which is already done and which is going to change.
- Search console– Search console always keeps you up date about the changes and will give you notification regularly. This will help to increase the visitors on website.
- Feature Graph– This tool will help you to update and regular SEO changes and their significant features. By this small or big organization can take advantages to better visibility on search engine.