Online reputation management and its success is directly related to the SEO’s of your post. Reputation management is tricky business. Online reputation management is always evolving but in such a fast paced working culture like today’s, you need to be as concise as possible with only the most pertinent information for customers. In order to optimize the success of each of your posts, here are a few tips that you could apply to your reputation management efforts that you may or may not already be practicing to help you gain the attention you’re looking for.
For any blog or post that requires a title, make sure that it is descriptive and relevant to what you are posting about. Online reputation management efforts made by companies are often lacking relevance or important terms. Keep in mind that when you are posting something in the hopes that it will make it to one of the first pages of a Google result, Google will only display the first 60 characters max of the title. You want those characters to be the ones that draw your customers in. This has to make a good impression to whoever is searching.
Headings are something that your company may not be using to the best of its abilities with their online reputation management efforts. If used properly, headings can give Google a better idea of what your post is about which in turn makes the search ranking process much easier for Google in terms of that post. It also serves as a synopsis of what your post is about for readers. Reputation management relies on customers’ praise on their posts and word to mouth marketing.
Under heading are the meta tags for your post. Similar to headings, meta tags give a less than brief summation of the post. Online reputation management relies on customers showing interest in what they post. In order to do so, they must draw in the customer traffic online by generating interest. This is a good place to elaborate and use key words for SEO purposes.