What is the first thing that comes to your mind at the mention of social media? It is the filters that you apply on your photos before you post them on Instagram? Or the new notifications you get for every like that your post is getting? Either way, you are right.
In simple terms, social media encompasses all the computer-mediated technologies that aid in the dissemination and sharing of information. SEO fanatics view social media as more than a tool used to pass motivational messages, and good reports from their serpbook are what gives them exhilaration. Brings the question why social media is essential for SEO.
How is social media important for SEO?
- Social media can boost your ranking
Did you know that quality backlinks could do some magic to your website’s ranking? The relationship between backlinks and ranking have for a long time been in play. And yes, a lot of evolution has taken place regarding how they contribute to a site’s ranking. It, however, does not change the fact that indeed they play a significant role.
Link building and earning are among the most widely used strategy by marketers around the globe. There is no better way to go about it than making use of your twitter handle or Facebook page. How it works is very straightforward.
Remember that social media marketing is all about posting your cream of the crop posts. Good content will create better and more engagement from your audience. People tend to share content that is alluring. The more your posts are shared, the more your targeted customers find their way to your website.
- Content visibility
Social media can be a second home to your content and blog. There is more to social media than just being a promotional platform. Social media plays a magnanimous role in brandishing your content to potential customers.
Isn’t this the ultimate goal of SEO? Social media offers you a wide range of means of increasing the visibility of your content. Your best pick depends on the audience you are targeting. You are well aware of what paid ads can do to improve the traffic of your website. It is beyond reasonable doubt that promotional efforts on social media platforms will make what you have to offer go viral, which translates into more leads, sales, and conversions.
- Brand awareness
Social media pages provide you with a digital space for you to interact with your audience. Of what good is the engagement to your brand? Social media platforms make it easy for your target audience to track you down, which leads to engagement which is the most excellent way to build on your brand and audience.
The stronger your brand, the more your website gets clicks on search engine results. The brand awareness you build on Twitter, for instance, could drive even more unpaid traffic to your site or your other social media platforms.
Combining social media and SEO will most definitely help you achieve impressive marketing results. Social media is an excellent source of traffic, and all that one is required to do is dedicate some ample time to social media interaction. You also have to make sure that the content you produce for social media posts are of the best quality for you to make the best out of the marketing you do on such platforms.
Paying attention to the various metrics on social media, such as the comments, likes, and shares, and analyze them will give you information that you would not have otherwise gathered anywhere else. Putting the information into use will take your website to another level.