You’ve heard all about search engine optimization and how it is revolutionising the digital world but do you actually know why it is so effective?
Search engine optimisation has shifted from being a marketing tactic to a branding position that all businesses should adapt towards. The technique has gained popularity due to its success and shows no indication of slowing down.
If you’re not yet sold on the idea of SEO, here are the top reasons why you should invest in SEO.
It’s not a cost it’s an investment
If you have an expertly crafted SEO campaign the question isn’t will I see returns, rather it’s when you will. The main function of search engine optimisation is to increase appropriate traffic to your website and then making sure that the traffic results in a sale.
Investing in your website being optimised that features high quality content can be a very small cost compared to your return from the influx in traffic. Don’t look at it as a one-off thing; rather picture it as an ongoing campaign that evolves with your business.
It’s cost effective
SEO is one of the most cost effective forms of marketing both in the digital and traditional field. There’s no doubt that traditional marketing is dying due to the shift to digital but the prices of the two differ greatly. It takes considerably more resources to reach the same audience with traditional marketing compared to digital.
On top of that there are also other several different online marketing techniques such as PPC and social media. While each has their own benefits, creating organic rankings is the most cost effective method that you can do. As the organic rankings that you develop aren’t limited to a campaign, it will continue to grow with your business and provide additional benefits along the way.
It builds brand trust and credibility
SEO does a lot more than just improve your rankings on search engine results pages. When people see your website at the top of the results page, their mentality shifts to you’re the best because you’re at the top. Which does have some merit of truth to it.
Brand awareness correlates to brand trust. The more people know about your brand the more they will trust you. Google ranks trusted websites higher on their results page. Being trusted comes from a lot of different things such as;
- Website layout
This includes the style and structure of your webpage. If it is easy to understand and follow the algorithm can crawl all the data effectively and give you a good score. It deems that if it can understand it efficiently so can users
- Inbound links to your website
When you are a trusted source other people will mention and share your content. If you have a lot of links to your website, the algorithm perceives your webpage as being trustworthy. However be careful of black hat firms that promote spam links. The algorithm will find them, delete them and you will be penalised.
- Optimisation of your website
It’s a known fact that Google ranks websites that are optimised for mobile over those that aren’t. Simple things like this and response speeds are things that can sometimes be overlooked.
It can be outsourced
One of the best things about SEO is that it can be outsourced to third party companies to be taken care of for you. Running your business takes up all of your time and focus. You don’t have time to look into up and coming trends or tactics for digital marketing – let the Sydney SEO experts do it for you.
SEO agencies or firms specialise in this field and are up to date. They have the expertise and experience to get you the results that you need in an effective cost-efficient manner. If you are serious about increasing your online ranking consider using a SEO agency to make sure that you don’t get penalised for something that you didn’t know.