Search engine reputation management services is a growing field in which people in similar industries are taking notice. There are 1 out of 3 people that if they have the chance to change something about them online, they would. Therefore, the potential to find people and companies who need this service is in your favor. Since only a few companies offer these services, there are less people making out the calls to find clients and the opportunities are endless.
Due to the fact that it is a new space, most people don’t even know it can be done. For established companies, it is easier to get a bigger reach because they tend to have a bigger marketing budget. For smaller agencies, it is best to go after PR firms and other companies who would have access to people who need this service. That is the best use of resources since you are going directly to the people who speak to the target audience. Another good way to get the public that matters to notice you is also attending conferences and shows that can relate to online reputation management. Everyone from any industry can be affected negatively from this. The job of the companies offering those services is to suppress the negative results. This way stakeholders will not find it on the first page of search engines.
A negative result can affect your personal life. For example, if you are looking for a job, it is highly likely for human resource employees to do a quick search for you. If there is something even remotely perceive negatively, it can prevent you from getting the job you applied for. It can be even more devastating for companies. The search volume obviously depends on how big a brand is. Keep in mind a brand can be an individual like a YouTube star or companies. Since businesses are offering a product or service to the public or other businesses, it is crucial to know how they tend to find you. If search engines are something they use quite often, it is of utmost importance to have an active presence online. Not only do you have to create and manage social media profiles, you should also have blogs to be seen as an industry leader in your field. It can help attract different kinds of people to work with you and become brand evangelists.