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What are In-Pack Coupons, On-Pack Coupons, and Instant Redemption Coupons?


In-Pack coupons

In-pack coupons are those coupons that provide an advantage that no other kind of marketing is capable of. Many a times, marketers deliver 100 percent of in-pack coupons and inserts directly to the consumers. No other form of marketing can connect you so effortlessly with your customer base.

As the name suggests, in-pack coupons are inserted inside a product. They can be used in FDA-approved materials for direct food contact and can be packed to shield the edible product as well as the promotional item.

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Advantages of In-pack coupons are:

  1. It encouragesfrequent purchases
  2. It helps in cross promoting other products
  3. It drives customers to sign up for e-newsletters
  4. It provides helpful information to the customers
  5. It enhances your brand image and message

On-Pack Coupons

These coupon campaigns let you operate a temporary campaign with no need of any kind of repackaging of your product. On-pack coupons are also known as on-package coupons. They use an adhesive back liner to stick the coupon or promotional message to the external package of your product. Labels tend to fold out and they become the multi-page booklet. These coupons are the inception of instant redeemable coupons or IRCs.

Benefits of On-pack coupons:

  1. It drives impulse purchases
  2. It encouragesbulk purchases
  3. It helps in promoting other products
  4. It also provides rebates
  5. It helps in enhancing your brand and message

Instant Redeemable Coupons or IRCs

When it comes to obtaining a shelf space for a point of purchase promotion, it can prove itself to be a daunting task. IRC or Instant Redeemable Coupons are a savior in this very situation. Some solutions which install IRCs are an on-pack coupon that needs no kind of extra shelf space, and zero changes to your packing designs as well.

Instant Redeemable Coupons are abbreviated as IRCs, it uses an adhesive backed liner to stick your promotional offer to your product. Some companies offer services like coupon printing and coupon inserting equipment as well that helps in inserting in-pack promotions into your packaging. Labels tend to fold out and become multi-page booklets.

Advantages of Instant Redeemable Coupons or IRCs are same as on-pack coupons:

  1. It drives impulse purchases
  2. It encouragesbulk purchases
  3. It helps in promoting other products
  4. It also provides rebates
  5. It helps in enhancing your brand and message

Here are some of the facts on coupons you might not be aware of:

  1. 89 percent of the total consumers all over the world use coupons while shopping—online or offline. Click here for Nykaa coupons for new users.
  2. 70 percent of purchase decisions are made in the store itself.
  3. On an average, the supermarket industry has 18,000 brands and 30,000 SKUs.
  4. Instant redeemable coupons or IRCs have the best redemption rate among all coupons.
  5. 27 percent of planned purchases swap brands when a deal is presented.
  6. 64 percent of unplanned purchases swap brands when a deal is presented.

 




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