Where does the term SEO (Search Engine Optimization) come from?
The first search engines emerged in the early 90s. Until Google appeared in 1996 many were created, including Yahoo. The Web boom began. People realized that you could really make money with them. So they came to the conclusion that they needed to attract traffic. What was the best method of attracting traffic? Optimizing the search engines! At that time the owners of the webs began to think how they could reach the first positions … The SEO was born!
SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have turned 180 degrees to what was understood by SEO until recently. Although there are thousands of factors in which a search engine is based to position one page or another one could say that there are two basic factors: authority and relevance.
The authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor is what a search engine takes more into account since it is based on the user’s own experience. The more a content is shared, the more users have found it useful.
Relevance is the relationship a page has with a given search. It is quite difficult to reach as it is not simply that a page contains a lot of times the term sought (in the beginning it was like that) but a search engine is based on hundreds of on-site factors to determine this. To get the relevance you may need to consider a good SEO agency and if you live in Sydney, local SEO Shark in Sydney is one of the best choices.
SEO can be divided into two large groups:
On-site: SEO on-site worries about relevance. It ensures that the web is optimized so that the search engine understands the main thing, which is the content of it. Within SEO On-site we would include keyword optimization, loading time, user experience, code optimization and format of URLs.
Off-site: SEO off-site is the part of SEO work that focuses on factors external to the website where we work. The most important factors in off-site SEO are the number and quality of the links, presence in social networks, mentions in local media, brand authority and performance in the search results.