The Don’ts of PR Outreach
Spamming Your Contacts
Never, at any point, resort to spamming your contacts with offers or content even if it relates to their audience or niche. Spamming is an unprofessional thing and a complete waste of valuable time. Invest in research to know more about your source, who they are, what they do, and their target audience.
Dismissing The Importance Timing
Timing is vital, and yours should be perfect. It is already clear that you should fully understand who you are approaching before you pitch to them, but you also need to time your pitching just right. For instance, know their lead times. Some media outlets may have a 12 – 48 hours’ turnaround window for a particular content while a blog will run with relevant stories for nearly three months. If you appreciate and understand such timings, then you can know to make your pitch.
Additional Tactics and Techniques
According to Ege Marketing, any of the following advance strategies can improve your prospects if you have exhausted every opportunity and yet did not manage to find a connect within your industry:
The Do’s of PR Outreach
Build Buyer Personas
Think along the lines of creating a few buyer personas for your target market if you do not have some already. The personas will help you know with of your industry resources have an active engagement with your target audience and the topics that are of interest.
People love freebies. Pitching giveaways, competitions or contests to media outlets can help gain some traction when trying to attract attention. Some websites and blogs will get few of such requests; therefore, such a move can help our pitch stand out amidst the many others that reach their desk.
Send A Product Sample
Sending sample products can be a useful strategy for building strong and lasting relationships with media outlets. Expect them to post a positive review if they like the sample. Such a move is a cost-effective means of drumming up unique PR while putting in little effort.
Very few people put in an effort to put a face to their names when doing digital marketing, especially when business is done mostly via email or over the phone. Part of your efforts to reach out to local media outlets and bloggers should include an attempt to make face-to-face connections because it increases the chances of establishing lasting relationships.
Keep the do’s and don’ts mentioned below as well as the extra tips in the last section when implanting your PR outreach finding and successfully partnering with an influencer within your industry will not be hard.
All in all, everything boils down to patience and exercising your due diligence. Do not waste precious time aligning yourself with people that have little opinions about your brand, content, or business. But also remember that relationships take time to establish and fortify.